You've heard it all before:
Online courses are the future of education!
Online courses are a way to make a lot of money!
But also:
People don’t finish the online courses they take!
All online courses are scams!
They’re all true. Except for the “All online courses are scams” one — even if there are definitely scams out there, and they make it harder for the rest of us when creating courses.
So here’s the deal:
In this guide, I’ll show you how to make courses the right way, so you can:
- Make more money
- Help your students get awesome results
- Not get called a scammer
Sounds good ? Let’s go.
What makes a great course
This is what I asked myself when I was writing this guide, I wanted to write the best resource on the internet on online course creation, and give it all for free.
To do so, I worked with someone who has a decade of experience in course creation:
Hi, I won’t bore you with my “mindblowing results”, but please allow me just THREE bullet points to brag:
- I run a 7 figures course business with no ad spend
- I’ve helped thousands of people launch their first course and tracked which approach gets the best results
- I run a software company that helps course creators make more money
All of that matters because it gives us data on what makes a good course.
Last year, we helped more than 500 course creators launch their first course, and helped many others build more profitable course businesses.
And we realized that the course creators who were generating the most revenue do a few simple things right:
- They have a clear positioning
- They are engaging and completing their lessons is fun
- They give students a sense of community
- They focus on action rather than on vague “knowledge”
- They bring results to their students through deliberate practice
- They have high converting sales pages and emails campaigns
Obviously, there are already a bunch of resources online on “how to make an online course”, but they basically boil down to “make some videos and upload them”.
Maybe that was enough 5 years ago, but it's not the case anymore.
That's why we created this guide. (This, and also to promote SchoolMaker - but more on that later: I promise you that 100% of the info is free and we don’t have a paid course to sell you).
What you will learn
In this guide, you’ll learn how to create online courses that:
- 1
Stand out from your competitors
Most courses are information dumps, but you can create courses that actually help your students go from point A to point B and guarantee them tangible progress.
- 2
Are community-based
Communities can change people’s lives and turn them into your best ambassadors, which leads to more sales.
- 3
Establish your expertise in your field
By crafting a course that provides insights and value to people in your field, which can lead to more opportunities.
If you’re creating your first course, you’ll learn how to do an awesome job on your first try.
Or if you already have some courses, I’ll show you how to take them to the next level.
