Thinkific is one of the most popular course platforms for educators, coaches, and entrepreneurs in 2025. With its all-in-one structure and flexible tools, Thinkific makes it easier to turn your expertise into a successful training business.
In this article, we talk about how much Thinkific costs in 2025, what features you get on each plan, whether there are hidden fees, and what other cheaper or more powerful alternatives are available.
Thinkific Pricing Plans in 2025
Thinkific offers four main pricing plans:
Let’s explore each one.
Thinkific Basic Monthly & Annual Plan
The Basic Plan is Thinkific’s entry plan and is targeted at beginners to course creation. At $49/month or $36/month ($432 paid upfront) if billed annually giving savings of $156 annually compared to the monthly plan.This plan unlocks a bunch of business-friendly features without being overwhelming.
What’s Included in the Basic Plan:
- Unlimited courses
- 1 community
- 5 Coaching & Webinar sessions
- 5 Digital Downloads
- Sales tool
- Abandoned cart emails
Who Is It Best For?
You should consider the Basic Plan if:
- You’re launching your first paid course
- You don’t need advanced marketing and sales tools
- You’re on a budget
Thinkific Start Monthly & Annual Plan
The Start Plan is where things start getting interesting. This plan costs $99/month for the monthly plan or $74/month if billed annually ($888 paid upfront), you get decent savings of $300 annually compared to the monthly plan. This plan is built for creators who want to grow their online school and optimize the student experience.
What’s Included:
Everything in the Basic Plan, plus:
- Unlimited Live Lessons
- Unlimited Memberships
- Unlimited Digital Downloads
- Unlimited Coaching & Webinar sessions
- Edit HTML & CSS
- Sell Bundles and Add-ons
Who Should Use It?
You should pick the Start Plan if:
- You have a successful, growing course business
- You plan to host live coaching calls or workshops
- You need more content flexibility
- You need a more customized experience
Thinkific Grow Monthly & Annual Plan
If you’re running a serious online education business, the Grow Plan offers advanced tools to help you scale. Billed at $199/month for the monthly plan or $149/month for the annual plan which gives impressive savings of $600, it gives you deeper analytics, expanded admin access, and priority support.
What You Get:
All Start Plan features, plus:
- 3 communities
- Remove Thinkific branding
- Thinkific Analytics
- Group Orders
- Invoicing
- Gifting
- API Access
Who Is It For?
Go with Grow if:
- You have multiple courses
- You want to build engaged community of learners
- You manage a team and need multi-admin access
- You're scaling up course sales and need advanced data
- You want priority help and more backend flexibility
Thinkific Plus Monthly & Annual Plan
This plan is designed for high-growth businesses. It unlocks enterprise-level features such as advanced integrations, and tailored support to scale your online learning business.
Thinkific Pricing Plan Comparison
Are There Any Hidden Fees?
Unlike other platforms, Thinkific has no transaction fees on any of its plans. However, you’ll still pay standard payment processing fees through Stripe or PayPal. These are typically:
- Stripe: 2.9% + 30¢ per transaction
- PayPal: Around 3.49% + a fixed fee depending on region
These fees are industry standard and aren’t unique to Thinkific.
You might need to spend some extra money paying for advanced email marketing and sales tools since Thinkifc has only basic tools but this is optional.
Which Thinkific Plan Should You Choose?
Here’s a simple way to decide:
- Launching your first course? Go with the Basic Plan.
- Growing your business and want live lessons, communities, and more? Choose the Start Plan.
- Scaling with a team and need powerful analytics and dev options? Go with the Grow plan.
- In need of enterprise level features and customization? Talk to sales for the Plus plan.
Thinkific Free Plan
Thinkific used to have a free plan but as of 2025, it no longer exists. The old free plan allowed users to create 1 course and provided full access to Thinkific’s course builder. Thinkific now offers a 14 day free trial that gives you a feel of what the platform offers.
Cheaper Alternatives to Thinkific in 2025
Thinkific is a solid product, but not necessarily the cheapest. If you're tight on budget or need something simpler or more niche, here are some alternatives:
1. SchoolMaker: $29/month starting price
- Zero transaction fee on all plans
- Sell courses and coaching
- Strong course builder and community features
Why it’s great: You get unique features to help you sell more courses.
3. Podia: Starts at $33/month
- Sell multiple digital products
- Built-in email marketing
Why it’s good: Offers better email tools and a website builder than Thinkific at a lower price point.
4. Teachable: Starts at $29/month
- Popular course platform like Thinkific
- Free plan available (with $1 + 10% fee)
Why it’s comparable: Similar functionality to Thinkific with slightly more focus on ease of use and mobile-friendly experiences.
Is Thinkific’s Pricing Worth It?
Yes it is, but there are cheaper alternatives if you’re price sensitive.Thinkific delivers a solid experience, is beginner-friendly, doesn’t charge transaction fees, and scales well as your business grows.
Conclusion
Thinkific continues to be one of the top choices for course creators in 2025, offering transparent pricing, no hidden fees, and a professional toolset to help you grow.
Whether you're launching your first course or managing a full-blown online academy, there's likely a Thinkific plan that fits your goal, and if not, there are plenty of cheaper alternatives to consider.
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