Stan Store has become very popular among creators, coaches, and online sellers who want to keep things simple. If you sell digital products, offer coaching, or want to make money from your audience without dealing with complicated tech, then you’ve probably heard of Stan Store.
In this article, we’ll explain what Stan Store costs in 2025, what you get with each plan, whether there are any hidden fees, and which platforms might be better or cheaper depending on what you need.
Stan Store Pricing Plans in 2025
Stan Store has two pricing plans in 2025:
Let’s break these down:
Creator Monthly & Annual Plan
The Creator Plan is Stan Store’s entry-level plan, and it’s designed for creators who are just starting out. It is simple, easy to set up, and gives you a mobile-friendly digital storefront where you can sell products or services without needing to build a full website.
This plan costs $29 per month for the monthly plan and $25 per month billed annually which means users pay $300 upfront for the year and get $48 in savings compared to the monthly plan.
What’s Included in the Creator Plan?
The Creator Plan gives you all the basic tools you need to start selling online, especially if you promote your products through social media platforms like Instagram, TikTok, or YouTube.
Here’s what you get:
- Mobile-friendly store: Your storefront looks clean and works great on phones, so your followers can buy straight from your link in bio.
- Sell digital products: You can upload and sell things like ebooks, guides, templates, courses, and more.
- Offer coaching or services: You can let people book 1-on-1 calls with you and collect payments through your store.
- Email capture: Start building an email list by collecting emails from buyers and visitors.
- Link hosting: Add links to your YouTube channel, podcast, affiliate links, or anything else you want to promote.
- Zero transaction fees: Stan Store does not charge any transaction fees on this plan aside from standard payment processor fees.
This plan is best for beginners who are just getting started and don’t have a big product list yet.
Who is the Creator Plan Best For?
The Creator Plan is perfect if:
- You’re just starting your online business
- You want to sell 1-2 products or offer coaching
- You’re looking for a simple “link in bio” store that is ready in minutes
- You want something affordable
If you’re making less than $5,000/month, this plan is probably your best bet. But if you’re consistently bringing in sales above that, switching to the higher plan or using better alternatives to Stan Store can help you grow your business faster.
In short, the Creator Plan is a great starting point. You get everything you need to launch your digital products or coaching services quickly, without getting stuck in complicated tech. Just know that once your sales grow, upgrading to Pro or switching platforms might make more sense to help your business grow faster.
Creator Pro Monthly & Annual Plan
If you want to grow your digital business and need more features, the Creator Pro Plan on Stan Store might be exactly what you need. It is built for creators who are growing fast and want more control and more tools to grow your business.
Just like the Creator plan, Stan Store offers monthly and yearly payment options on the Creator Pro Plan. The monthly pricing plan costs $99/month while the annual pricing plan is billed at $79/month which means users will pay $948 upfront and get substantial savings of $240 compared to the monthly plan.
What Do You Get With Creator Pro?
The Creator Pro Plan includes everything in the regular Creator Plan, plus a lot more powerful tools to help you grow, automate, and sell smarter.
Here’s a breakdown of what you get:
No Transaction Fees
You keep 100% of your earnings (minus the standard Stripe payment processing fee, which is around 2.9% + 30¢). This alone can save you hundreds of dollars if you’re making consistent sales compared to other platforms that charge transaction fees.
Email Marketing Tools
Send emails to your buyers and subscribers directly from your Stan dashboard. Build your list, send out broadcasts, automate follow-ups, and keep your audience engaged.
Upsells and Order Bumps
Increase your earnings per sale by offering add-ons or bonus offers at checkout. It is a proven way to boost revenue without needing more traffic.
Custom Domain Support
Connect your own domain name (like www.yourbrand.com) to your store, making it look more professional and branded.
Advanced Analytics
Get deeper insights into your store performance, see what’s working, what’s not, and where your money is really coming from.
Priority Support
Get faster responses from the Stan Store team whenever you need help.
More Customization Options
Tweak your store layout and branding more than you can on the regular Creator Plan.
Who Should Use Creator Pro?
Creator Pro is good for you if:
- You’re making over $5,000/month and need email & sales tools to grow faster
- You’re growing your email list and need simple email marketing built in
- You want to offer multiple products and increase sales using upsells
- You want your store to look and feel more like a professional website
- You’re done playing small and ready to scale
Is Creator Pro Worth It?
Compared to other Stan Store alternatives like Kajabi, the Creator Pro plan is worth it if you are a social media creator with over 10k highly engaged followers. It provides tools that can help you convert your followers into customers without needing to learn complex tech like more advanced platforms require.
Stan Store Pricing Plan Comparison
Stan Store keeps things simple with just two pricing plans: Creator and Creator Pro. Both are made for creators who want an easy, mobile-friendly storefront to sell digital products, coaching services, or memberships. But the features and fees are quite different, especially when it comes to marketing and sales features.
Let’s break down both plans and compare them side by side.
Are There Any Hidden Fees?
Stan Store’s pricing is quite transparent. The only extra fee is Stripe or Paypal’s processing fee (standard for almost every platform).
Which Stan Store Pricing Plan Should You Choose?
- Just getting started? → Start with the Creator Plan. It is affordable and has all the basics to help you begin selling.
- Making regular sales or scaling up? → Upgrade to Creator Pro. The marketing and sales tools you get can quickly outweigh the cost.
Stan Store Transaction Fees
Knowing how much a platform charges in transaction fees is super important because it can cut deep into your profits when you start making a lot of sales.
Stan Store does not charge transaction fees on any pricing plan but because it uses payment processors like Stripe and Paypal, customers have to pay standard payment processing fees on every sale.
This means if you sell something for $100, Stan Store does not charge anything but the Stripe fee of around 2.9% + 30¢ minimum or Paypal fee of 3.49% + fixed fee will apply and this means that you will pay anywhere from $3.2 to $6+ in fees on that sale depending on the payment processor you choose and the country you live in.
The payment processing fee is not controlled by Stan Store, it is the same with most online selling platforms because payment processors are separate companies.
Stan Store Free Plan
As of 2025, Stan Store does not offer a free plan. Unlike some other creator platforms that give you limited access for free, Stan only has the Creator and Creator Pro paid plans.
Stan Store offers a 14 day free trial that you can use to test the platform’s features but at the end of your trial, you won’t be able to sell without paying. To continue using Stan Store, you’ll need to pick a plan and pay first.
Why Doesn’t Stan Offer a Free Plan?
Stan Store is designed to be very simple and focused. Instead of offering a limited free version with locked features, they give you access to powerful tools upfront at a very affordable entry price.
Their idea seems to be: if you're ready to start selling and building your business, you're likely willing to invest a small monthly fee to do it the right way from day one.
Alternatives to Stan Store that Have a Free Plan
Here are some Stan Store alternatives that offer a free plan in 2025.
- Payhip (5% transaction fee)
- Gumroad (10% transaction fee)
So if you're looking to test the waters without spending money upfront, platforms like Payhip or Gumroad might be a better starting point. But keep in mind that those platforms take a higher cut of each sale unless you upgrade to a paid plan.
Is Stan Store Worth It?
This depends on the kind of creator you are, what you sell and what you need. If you have a decent following on social media with an engaged audience and want to monetize your audience, you should definitely try it out to see how well it works for you.
But if you need advanced course creation, marketing, sales or website building tools, there are many better, more advanced platforms for those.
Cheaper Alternatives to Stan Store
While Stan Store is quite affordable, it is not the cheapest for everyone. If you're on a tight budget or need different features, here are a few alternatives:
1. SchoolMaker - Starts at $29/month
- Sell courses and coaching
- No transaction fees
- Provides tools to help you sell more courses
- More advanced course and coaching features than Stan
Best for: Creators who want to monetize with courses and coaching.
2. Payhip – Free to start
- Free plan available
- 5% transaction fee on free plan
- Sell digital products, coaching, memberships
- Includes email marketing and EU VAT handling
Why it’s better: You can start for free. And if you upgrade to Payhip’s $29/month plan, the 5% fee is removed.
3. Gumroad – Free to start
- No monthly fee
- Charges 10% transaction fee (plus payment fees)
- Easy to use, great for selling ebooks and art
Best for: Small creators who don’t want to pay anything upfront and don’t mind higher fees until they grow.
4. Podia – Starts at $33/month
- Sell courses, downloads, coaching
- Email marketing built-in
- 5% fee on the lowest plan (Mover)
- 0% fees on the higher $75/month Shaker plan
Why it's a good alternative: More features than Stan, including website builder, better email and course creation tools. Has a cheaper premium plan than Stan Store.
4. Ko-fi - Free to start
- Starting price: Free
- Transaction fees: 0% on tips/donations; 5% on sales’
- Sell products or collect donations
- Accept one-time payments or memberships
- Free to use with basic features
- Best for: Creators taking donations or selling occasional products
Ko-fi is perfect if you're not a full-time seller. You can accept tips, sell digital items, or offer commissions without needing a subscription.
Conclusion
Stan Store is a good, affordable platform that is easy to use, mobile-first, and doesn’t require any tech skills. If you’re an Instagram or TikTok creator selling coaching or e-books, it’s a good pick.
But if you're looking for something cheaper or want more features like course hosting or better email tools, platforms like Payhip or Podia might be a better fit.
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