If you’re a creator, artist, or entrepreneur looking for a simple way to sell digital products, subscriptions, or even physical goods, Sellfy is a popular choice. It is a platform designed to help creators set up a store quickly and start selling without dealing with complicated tech.
But how much does Sellfy cost in 2025? Are there transaction fees? And are there cheaper alternatives?
In this article, we’ll cover the Sellfy pricing plans in 2025, what you get with each plan, how transaction fees work and some alternatives that might be cheaper depending on your goals.
By the end, you’ll know if Sellfy is worth it for your business, or if another platform might suit you better.
Sellfy Pricing Plans in 2025
Sellfy uses a monthly subscription model with three main tiers. All plans allow you to sell unlimited digital and physical products, but they differ in features and limits.
Let’s break these down.
Sellfy Starter Plan
The Starter Plan is the entry-level option for new sellers.
- Monthly: $29/month
- Annual: $22/month (billed at $264 upfront, saving $84 per year)
- Annual Sales Limit: $10,000/year (after that, you’ll need to upgrade)
What’s Included?
- Unlimited products (digital, subscriptions, and physical goods)
- Custom storefront with Sellfy branding
- Store customization (colors, logos, layouts)
- Discount codes and coupon creation
- Print-on-demand products (merchandise)
- Free SSL certificate
- Email support
Who is Starter Best For?
- Creators selling ebooks, presets, or printables
- Artists testing digital downloads with small audiences
- Sellers who expect to make less than $10k per year
- Beginners who want a clean storefront without advanced tools
Sellfy Business Plan
The Business Plan is the most popular Sellfy option for growing creators.
- Monthly: $79/month
- Annual: $59/month (billed at $708 upfront, saving $240 per year)
- Annual Sales Limit: $50,000/year
What’s Included?
Everything in Starter, plus:
- No Sellfy branding (white-label store)
- Store analytics and advanced reporting
- Built-in email marketing campaigns
- Custom domain connection
- Upselling features (increase order value)
- More product customization options
Who is Business Best For?
- Creators earning more than $10k/year but under $50k/year
- Small businesses that need branding and marketing tools
- Sellers who want to connect their own domain name
- Creators looking to boost sales with upsells and email campaigns
Sellfy Premium Plan
The Premium Plan is designed for larger businesses and creators scaling fast.
- Monthly: $159/month
- Annual: $119/month (billed at $1,428 upfront, saving $480 per year)
- Annual Sales Limit: $200,000/year
What’s Included?
Everything in Business, plus:
- Higher annual sales allowance
- Advanced store design customization
- Priority customer support
- Migration support (for moving from another platform)
- More bandwidth and hosting resources
Who is Premium Best For?
- Creators making $50k–$200k/year
- Businesses scaling multiple product lines
- Established brands that need premium support
- Sellers moving from platforms like Shopify, Gumroad, or Payhip
If you’re doing more than $200k per year, you’ll need to contact Sellfy for custom pricing.
Sellfy Pricing Plan Comparison
Here’s a quick side-by-side view:
Are There Any Hidden Fees?
Sellfy is transparent about fees:
- Platform Fees: 0% (you keep 100% of your sales)
- Payment Processor Fees: Stripe or PayPal fees still apply (~2.9% + 30¢ per sale, or ~3.49% + fixed fee with PayPal)
The main “hidden” cost is the annual sales limit. If you exceed it, Sellfy requires you to upgrade to the next plan.
Which Sellfy Plan Should You Choose?
Here’s a quick guide:
- Just starting out? Starter Plan (as long as you expect under $10k/year in sales).
- Growing steadily? Business Plan (adds branding, email marketing, and upsells).
- Scaling big? Premium Plan (higher sales limits and priority support).
Sellfy Transaction Fees
One of Sellfy’s biggest advantages is 0% platform fees across all plans.
Example:
- You sell a $50 digital product, Stripe takes ~$1.75, You keep ~$48.25.
- Unlike Gumroad or Buy Me a Coffee, Sellfy doesn’t take an extra percentage.
This makes it much cheaper for high-volume sellers compared to platforms with revenue-sharing models.
Does Sellfy Have a Free Plan?
As of 2025, Sellfy does not offer a free plan but provides a 14-day free trial for all plans. This lets you test the store builder, upload products, and explore features before paying.
Once the trial ends, you’ll need to subscribe to Starter, Business, or Premium to continue selling.
Cheaper Alternatives to Sellfy
Sellfy is powerful, but not the cheapest option. Here are some alternatives in 2025:
1. SchoolMaker: Starts at $29/month
- Price: From $29/month, 0% fees on all plans
- Best For: Courses and coaching sellers
- Why It’s Good: Provides features to help users sell more courses and get better student results
2. Payhip: Free to Start
- Price: Free with 5% fee, or $29/month for 0% fees
- Best For: Digital product sellers and course creators
- Why It’s Good: Includes EU VAT handling, email marketing, and memberships.
3. Gumroad: Free to Start
- Price: $0/month but 10% fee on sales
- Best For: Hobbyists and small creators
- Why It’s Good: Super simple, but fees are higher than Sellfy.
4. Podia: Starts at $39/month
- Price: $39/month with 5% fee, or $89/month for 0% fee
- Best For: Course creators and coaches
- Why It’s Good: Stronger course hosting and community features.
5. Shopify: Starts at $39/month
- Price: $39–$399/month
- Best For: Sellers who need a full ecommerce platform with apps and integrations
- Why It’s Good: More scalable, but also more complex and expensive.
6. Ko-fi: Free or $12/month Gold
- Price: Free with 5% fee, or $9/month for 0% fees
- Best For: Creators relying on donations or light product sales
- Why It’s Good: Cheaper for hobby creators who don’t need a full storefront.
Is Sellfy Worth It in 2025?
That depends on your needs. If you’re just starting and don’t mind a sales cap, the Starter Plan is affordable. If you’re growing, the Business Plan adds valuable features without breaking the bank. If you’re scaling a serious store, Premium Plan is a good fit but more expensive.
Sellfy is worth it if you want a 0% transaction fee platform with built-in email tools and merchandising. But if you’re a course creator, a platform like SchoolMaker may be better.
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