Kartra has established itself as a powerhouse in the all-in-one marketing platform space, attracting entrepreneurs, coaches, and digital marketers who want everything under one roof. If you're running online courses, managing email campaigns, building sales funnels, or looking to streamline your entire digital marketing operation without juggling multiple tools, then Kartra has probably caught your attention.
In this comprehensive guide, we'll break down exactly what Kartra costs in 2025, dive deep into what each plan offers, uncover any hidden fees you should know about, and explore which alternative platforms might serve you better or cost less depending on your specific business needs and budget constraints.
Kartra Pricing Plans in 2025
Kartra operates with a tiered pricing structure that scales with your business needs:
Let's look at each of these plans in detail:
Essentials Monthly & Annual Plan
Kartra recently introduced the more affordable Essentials Plan, built specifically for creators and small businesses who want access to Kartra’s core tools, but don’t have the budget for the higher priced plans.
The Essentials monthly plan is priced at $59 per month and the annual plan is priced at $52 per month which gives savings of $84 per year.
There is also a 5% transaction fee on every sale which makes it suitable for beginners but not for bigger entrepreneurs.
What’s Included in the Essentials Plan?
The Essentials Plan has the basic things you need to run a small, profitable online business. You’ll get access to Kartra’s basic features and there are usage limits compared to the higher plans.
With the Essentials plan, users get up to 500 contacts, 1 custom domain and 10,000 emails per month. The plan is limited to 5 landing pages, 1 Product, 1 membership or course, Kartra AI with 30 uses and 100 pre-built campaigns.
Users also get access to the form builder, funnel mapper, advanced analytics and checkouts.
Who is the Essentials Plan For?
If you’re just getting started but want access to advanced marketing tools, Kartra Essentials is a good entry point. It is ideal for:
- Course creators launching their first product
- Solopreneurs running 1–2 funnels
- Coaches or consultants building an email list
- Freelancers offering digital downloads
It strikes the right balance between affordability and functionality.
Starter Monthly & Annual Plan
The Starter Plan is designed specifically for entrepreneurs and small business owners who are ready to take their marketing seriously but don't need enterprise-level features yet. It provides a solid foundation of tools that can handle most basic to intermediate marketing needs.
The Starter plan costs a monthly fee of $119/mo, while the annual option brings this down to $99 per month when billed yearly, which means you'll pay $1,188 upfront and save $240 compared to monthly billing.
This plan has zero transaction fees which makes it a better choice for businesses that are established.
What's Included in the Starter Plan?
The Starter Plan packs a surprising amount of functionality for businesses ready to get serious with marketing. Here's what you get with the Starter Plan:.
With the Starter plan, you get everything on the essentials plan plus 2,500 contacts, unlimited email & SMS, 0% transaction fees, 1 custom domain, unlimited pages, unlimited products, unlimited memberships & courses, Kartra AI with 100 uses, video hosting, 5 team member access and calendars.
Who is the Starter Plan Best For?
The Starter Plan makes perfect sense if you:
- Have an established small online business
- Don’t want to pay transaction fees
- Want to create multiple products/ don’t want any limits
- Want to replace 3-5 different marketing tools with an all-in-one platform
- Want a plan that is powerful for sales and marketing but is affordable
- Need email marketing, landing pages, and basic funnel functionality in one place
If you're bringing in less than $10,000 per month in revenue, the Starter Plan typically provides excellent value. However, once your email list grows beyond 2,500 subscribers or you need more advanced features like affiliate management, you'll want to consider upgrading.
The Starter Plan represents a significant step up from the Essentials plan that has a lot of limitations since you get professional-grade functionality that can support a real business.
Growth Monthly & Annual Plan
The Growth Plan is where Kartra really starts to shine for businesses that have moved beyond the startup phase and need more sophisticated marketing capabilities. The Silver Plan is now called the Kartra Growth Plan and is $229 per month, while the annual option reduces this to $189 per month when billed yearly, saving you $480 annually. The Growth plan also has zero transaction fees.
What Do You Get With the Growth Plan?
The Growth Plan includes everything from the Starter Plan, plus significant upgrades in capacity and advanced features that can transform how you market and sell online.
Here's what sets the Growth Plan apart:
Expanded Capacity Limits: You get up to 12,500 contacts and unlimited emails and SMS per month, giving you room to scale your marketing efforts significantly. Plus, you can use up to 3 custom domains for different brands or campaigns.
Advanced Automation Features: Create more complex marketing automations with conditional logic, advanced segmentation, and behavioral triggers that respond to exactly how prospects interact with your content.
Comprehensive Analytics Suite: Get detailed insights into your entire marketing funnel with advanced reporting that shows you exactly where leads come from, how they behave, and what converts them into customers.
Team Collaboration Tools: Add team members with different permission levels, allowing you to delegate tasks while maintaining control over your marketing campaigns.
Priority Customer Support: Skip the regular support queue and get faster responses via live chat when you need help with technical issues or strategic questions.
Enhanced Customization Options: Access more design templates, customization options, and branding controls to make your marketing materials look uniquely professional.
Affiliate Management System: Create and manage affiliate programs to expand your reach through partners.
Who Should Use the Growth Plan?
The Growth Plan is ideal for you if:
- You're consistently generating $10,000+ per month and need more sophisticated marketing
- Your email list is growing beyond 2,500 subscribers and you need more capacity
- You want to implement advanced automation sequences that respond to customer behavior
- You're ready to bring on team members and need collaboration features
- You want to launch affiliate programs to expand your marketing reach
- You need detailed analytics to optimize your marketing performance
Is the Growth Plan Worth It?
For most growing online businesses, the Growth Plan represents the sweet spot between functionality and cost. The expanded limits alone often justify the price increase, and the advanced features can significantly improve your marketing effectiveness.
The key is ensuring your business can generate enough additional revenue from the enhanced capabilities to justify the higher monthly investment. Most businesses find that the improved conversion rates and automation capabilities more than pay for the upgrade.
Professional Monthly & Annual Plan
The Professional Plan is Kartra's highest offering meant for established businesses that need enterprise-level features and unlimited capacity. Monthly pricing goes for $549/month, with annual billing bringing this down to $429 per month, giving huge savings of $1,440 per year.
What's Included in the Professional Plan?
The Professional Plan removes most limitations and provides access to Kartra's complete feature set, making it suitable for large organizations or rapidly scaling businesses.
Key benefits include:
Massive Capacity Increases: Handle up to 25,000 leads and unlimited emails per month, plus 5 custom domains for multiple brands or international markets.
Advanced Business Tools: Access sophisticated features like advanced A/B testing, detailed conversion tracking, and comprehensive analytics that rival dedicated analytics platforms.
White-Label Options: Remove Kartra branding and customize the platform to match your brand completely, essential for agencies or businesses that want a seamless brand experience.
Enhanced Integrations: Connect with virtually any third-party tool through advanced API access and premium integrations that are not available on lower tiers.
Dedicated Account Management: Get access to dedicated support representatives who understand your business and can provide strategic guidance beyond technical support.
Who Needs the Professional Plan?
Consider the Professional Plan if you:
- Are managing marketing for multiple brands or locations
- Have an email list with more than 12,500 subscribers
- Need white-label capabilities for client work
- Require advanced analytics and reporting features
- Have a business that generates $50,000+ monthly and marketing is mission-critical
Kartra Pricing Plan Comparison
Understanding the differences between Kartra's plans helps you choose the right level for your current needs while planning for future growth. Each plan builds on the previous one, so you're never losing features when you upgrade.
Are There Any Hidden Fees?
Kartra maintains relatively transparent pricing, but there are some additional costs you should factor into your budget planning.
Payment Processing Fees: Kartra integrates with major payment processors like Stripe, which charge their standard processing fees (typically 2.9% + $0.30 per transaction). These fees aren't controlled by Kartra and are standard across most e-commerce platforms.
SMS Marketing Costs: If you want to add SMS marketing to your campaigns, Kartra charges additional fees based on message volume, typically starting around $0.01 per message sent.
Custom Development: For businesses that need custom integrations or specialized functionality, Kartra offers development services at additional cost, though pricing varies based on project scope.
Third-Party Integrations: While Kartra includes many built-in features, some specialized third-party tools may require separate subscriptions if you need functionality beyond Kartra's inbuilt capabilities.
Which Kartra Pricing Plan Should You Choose?
Choosing the right Kartra plan depends on your current business size, growth trajectory, and specific feature needs:
Start with the Essentials Plan if:
- You are a beginner and want to try Kartra out
- You have less than 500 email subscribers
- You cannot afford higher plans and want to stick to Kartra
Start with the Starter Plan if:
- You have some marketing automation experience
- Your email list is under 2,500 subscribers
- You're generating less than $10,000 monthly revenue
- You want to test Kartra's capabilities before committing to higher plans
- You don’t have a marketing team
Upgrade to the Growth Plan when:
- Your email list is over 2,500 subscribers
- You need affiliate management capabilities
- Your team is growing and you need collaboration features
- You want more detailed analytics and reporting
Consider the Professional Plan if:
- You're managing multiple brands or client accounts
- You need white-label capabilities
- You require dedicated account management
- You own an enterprise with a large marketing team
Kartra Transaction Fees
Understanding transaction fees is crucial for calculating your true costs, especially as your sales volume increases.
Unlike some platforms that charge percentage-based transaction fees on top of monthly subscriptions, Kartra does not add additional transaction fees to your sales on most plans, only the cheapest Essentials plan has a 5% transaction fee. For higher plans, you only pay the standard payment processor fees that every online business pays.
When you sell through Kartra, you'll pay standard payment processing fees to your chosen payment gateway. Stripe is the most commonly used payment processor and it charges 2.9% + $0.30 per transaction for businesses in the US and a bit higher for businesses in other countries.
For example, if you sell a $200 product through Kartra using Stripe, you'd pay Stripe approximately $6.10 in processing fees, but nothing additional to Kartra beyond your monthly subscription.
Kartra Free Plan
Kartra does not offer a free plan in 2025. But they do have a 30 day free trial that gives you access to all features (usually on the Growth plan level). It is a great way to test if Kartra meets your needs before committing to the full monthly or annual plan.
The 30-day trial provides complete access to all Kartra features, allowing you to build and test complete sales funnels, set up email marketing campaigns, create membership sites and course content, test integrations with your existing tools and evaluate the platform's ease of use for your team
Making the Most of Your Trial
To maximize your trial period:
- Import your existing contacts to test email functionality
- Build at least one complete funnel to understand the process
- Test customer support to evaluate response times and helpfulness
- Explore advanced features you might need in the future
- Calculate potential ROI based on your specific use case
Is Kartra Worth It?
Whether Kartra provides good value depends on your specific business needs, technical expertise, and growth goals.
Kartra is worth it if you:
- Are currently paying for multiple marketing tools that Kartra could replace
- Prefer an all-in-one platform
- Need comprehensive analytics across your entire marketing funnel
- Want professional-grade features without requiring deep technical expertise
- Are scaling a business and need robust automation capabilities
Kartra might not be worth it if you:
- Only need basic email marketing or landing page functionality
- Prefer specialized tools for specific functions
- Are just starting out and need to minimize expenses
- Have a technical team that can integrate multiple specialized tools
- Need features that Kartra doesn't offer natively
Cost-Benefit Analysis
Consider that Kartra can potentially replace:
- Email marketing platform ($50-200/month)
- Landing page builder ($30-100/month)
- Video hosting service ($20-100/month)
- Membership site platform ($50-200/month)
- Analytics tools ($50-300/month)
- Course platform ($100-500/month)
Using an all-in-one platform saves money compared to paying for multiple tools for different tasks. This makes Kartra's pricing competitive when you calculate the total cost of separate tools.
Cheaper Alternatives to Kartra
While Kartra offers comprehensive functionality, it is not the most budget-friendly option for everyone. Here are several alternatives that might better fit your needs and budget:
1. SchoolMaker - Starts at $29/month
- Sell courses and coaching
- No transaction fees on all plans
- Provides tools to help you sell more courses
- More advanced course and coaching features than Kartra
Best for: Creators who want to monetize with courses and coaching.
2. ConvertKit - Starting at $29/month
- Focused specifically on email marketing for creators
- No landing page builder or comprehensive funnel features
- Grows with your subscriber count
- Excellent automation capabilities for email
Best for: Content creators who primarily need advanced email marketing with basic landing pages.
3. Systeme.io - Free to start
- All-in-one platform similar to Kartra
- More affordable pricing structure
- Includes affiliate management on all plans
- Good for European businesses
Best for: International businesses or those wanting Kartra-like features at lower cost.
Conclusion
Kartra’s pricing is quite balanced starting from a low priced plan with transaction fees to higher priced plans with no transaction fees. Considering the fcat that it replaces multiple tools and saves cost in the long run, Kartra’s pricing is worth it if you need the full suite of features that it offers.
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