How to Migrate from Kajabi to Kartra Easily in 2025

Kajabi has long been a top choice for creators and entrepreneurs who want an all-in-one solution. From courses to websites, email marketing to funnels, it provides many tools.

But in 2025, more creators are realizing Kajabi’s all-in-one model can feel limiting, and expensive, especially if you want more flexibility in marketing automation, sales funnels, and membership structures. That’s why many are moving their courses to Kartra, a platform built with powerful marketing and automation at its core.

If you’re thinking about migrating your courses from Kajabi to Kartra, don’t worry, it doesn’t have to be overwhelming. With the right strategy, you can transfer your content, students, and payments smoothly, without disrupting your business.

This guide will walk you step-by-step through the migration process and share tips to make your transition seamless.

Why Creators Are Moving From Kajabi to Kartra in 2025

Kajabi is still an excellent platform, but it’s not the best fit for everyone. For many businesses in 2025, Kartra is becoming the smarter choice. Here’s why:

• More Advanced Marketing Automation
  Kajabi has basic automation tools, but Kartra goes much deeper. With behavior-based tagging, advanced funnel building, and customizable workflows, Kartra is a marketer’s dream.
• All-in-One Business Hub
  While Kajabi also claims to be all-in-one, Kartra integrates sales funnels, email, video hosting, membership sites, and helpdesks into one platform with fewer limits.
• Flexible Membership and Course Structures
  Kajabi courses are straightforward but less flexible in customization. Kartra allows for multiple membership tiers, advanced access rules, and course bundling.
• Pricing Flexibility
  Kajabi comes with higher starting costs. Kartra’s pricing often feels more manageable for businesses that prioritize funnel performance and automation.
• Better Analytics and Tracking
  Kartra gives detailed data on user journeys, revenue per customer, and funnel performance, perfect for data-driven creators.

In short: if you need stronger marketing capabilities plus course delivery in one place, Kartra is often the better fit than Kajabi.

Step-by-Step Kajabi to Kartra Migration Plan

Migrating from Kajabi to Kartra can feel like a big leap, but with a clear plan, it is very doable. Here’s how to handle it:

Step 1: Audit Your Kajabi Setup

Start by taking stock of everything you have inside Kajabi. Make a full checklist that includes:

• Courses (lessons, videos, text, downloads)
• Membership levels or offers
• Sales funnels (pipelines)
• Email sequences and campaigns
• Subscribers and member data
• Branding assets (logos, colors, designs)
• Payment structures (one-time, subscription, or installment plans)
• Automations and workflows

This gives you a migration roadmap and ensures you won’t miss anything when setting up in Kartra.

Step 2: Export Your Content From Kajabi

Kajabi doesn’t have a one-click export to Kartra, so you’ll need to manually export your assets:

• Videos: Download from Kajabi (or your host like Wistia, Vimeo, Loom) and store them in folders.
• Lesson Text & Resources: Copy lesson content into Google Docs or Notion for easy reuse. Save all PDFs, templates, and workbooks.
• Images & Branding: Save course thumbnails, banners, and logos.
• Email Lists: Export subscribers and customer data as CSV files.
• Payment Data: Record all active subscriptions and recurring payments for transition.
• Funnel Assets: Save copy, images, and page layouts used in Kajabi pipelines.

Pro Tip: Begin with your most profitable course or funnel. Relaunching that first will help keep revenue flowing as you complete the migration.

Step 3: Build Your Courses Inside Kartra

Once you’ve collected your assets, it’s time to recreate them in Kartra. Here’s what to do:

• Upload Courses: Use Kartra’s membership site feature to set up your courses. Upload videos, add lesson text, and include downloadable resources.
• Create Membership Tiers: Set up different access levels if you want multiple pricing tiers or bundled offers.
• Customize Design: Add branding elements like logos and colors. While Kajabi may feel more polished visually, Kartra offers flexible templates.
• Enable Advanced Features: Use drip scheduling, progress tracking, or gated access to structure your courses.
• Set Up Payments: Connect Stripe, PayPal, or other gateways, and recreate your pricing models (one-time fees, subscriptions, or payment plans).

At this stage, test your course flow as a student to make sure the experience feels smooth.

Step 4: Rebuild Your Funnels and Emails

Kartra is strongest in marketing automation, so this is where your migration really shines.

• Recreate Funnels: Use Kartra’s drag-and-drop funnel builder to recreate your Kajabi pipelines. Map out opt-in pages, sales pages, upsells, and thank-you pages.
• Import Email Lists: Bring your subscribers into Kartra’s email system. Use tags and segmentation to organize them.
• Recreate Automations: Rebuild your email campaigns and automations with Kartra’s workflow builder. Add behavior-based triggers to improve on what you had in Kajabi.
• Test Campaigns: Run test campaigns to confirm emails and funnels work as expected.

This step is where you’ll most likely see immediate improvements, since Kartra’s automation is more powerful than Kajabi’s.

Step 5: Migrate Your Students

Now it’s time to bring your students over:

• Bulk Import: Kartra supports bulk importing of members into your membership sites.
• Manual Invitations: For smaller lists, invite students directly with access links.
• Incentives: Offer bonuses or discounts for students who activate their Kartra accounts early.
• Clear Instructions: Provide a step-by-step guide (or short video walkthrough) showing how to log in and access courses on Kartra.

For recurring payments, decide whether to move billing to Kartra right away or let subscriptions finish on Kajabi before switching.

Step 6: Redirect Links and Access Points

To avoid confusion, update all the places where students and leads find your content:

• Website: Replace Kajabi course and funnel links with Kartra ones.
• Emails: Update links in campaigns and nurture sequences.
• Social Media: Refresh your bios, pinned posts, and call-to-actions.
• Affiliate Links: Provide affiliates with updated links for promotions.

This ensures your audience always lands on Kartra instead of Kajabi.

Step 7: Communicate Clearly With Your Audience

Good communication is the difference between a smooth migration and a messy one. Keep your students and subscribers informed:

• Announce Early: Share that you’re moving to Kartra, and explain why.
• Highlight Benefits: Emphasize improvements like more organized courses, better access, and smoother payment options.
• Set Expectations: Give a clear timeline for when the migration will happen and how long Kajabi access will remain open.
• Support Options: Offer email support, FAQs, or even a live webinar to answer questions.

When students understand the move, they’ll feel confident and even excited to join you on the new platform.

Step 8: Run Both Platforms Temporarily

Don’t shut down Kajabi immediately. Keep both platforms live for at least 2–4 weeks.

This overlap period gives you:

• Time to fix glitches or unexpected issues.
• A safety net for students who switch slowly.
• Peace of mind knowing nothing gets lost.

Once you’re sure everything is running smoothly on Kartra, you can safely cancel Kajabi.

Bonus Tips for a Smooth Kajabi to Kartra Migration

• Test Like a Student: Log in, buy your own course, and walk through the funnel as if you were a customer. This helps spot problems before your students do.
• Archive Data: Save Kajabi analytics, email campaigns, and sales records before canceling.
• Migrate in Phases: Start with your main course and funnel. Once that’s solid, move secondary offers.
• Use Migration as a Relaunch: Announce the move as a big upgrade, refresh your branding or launch a new bonus to create excitement.
• Plan Billing Carefully: Decide how to handle subscriptions before shutting Kajabi down. Some creators let old subscriptions continue while enrolling new ones through Kartra.

Conclusion

Migrating from Kajabi to Kartra in 2025 isn’t just about changing platforms, it’s about creating a smoother, smarter, and more scalable system for your business.

By auditing your Kajabi setup, exporting your content, rebuilding in Kartra, and guiding your students step by step, you’ll ensure a smooth transition that minimizes stress and maximizes growth.

Remember: platforms will come and go, but your content, teaching, and community are what really matter. With Kartra, you’ll have the advanced marketing tools and flexible membership features to deliver your courses while scaling your business to the next level.