When it comes to affiliate marketing in 2025, some tools are just a natural fit for creators, and Kit (formerly known as ConvertKit) is one of them.
If you’re in the online business space, you’ve probably heard of ConvertKit. It’s a well-known marketing platform designed specifically for creators, bloggers, and solopreneurs. ConvertKit also has a recurring affiliate program that pays you monthly for every customer you refer.
Whether you’re new to affiliate marketing or looking to add more recurring revenue to your content, this post covers everything you need to know about the ConvertKit Affiliate Program, how it works, how much you can earn, and whether it's worth promoting in 2025.
What Is ConvertKit?
ConvertKit is an email marketing tool built for creators such as bloggers, YouTubers, coaches, authors, podcasters, and small business owners. It helps users grow email lists, send newsletters, build automations, and sell digital products or subscriptions.
The platform is beginner-friendly but also powerful enough for advanced users, which makes it appealing to a wide range of online entrepreneurs. And because email marketing is a must-have tool, ConvertKit is a product that sells itself to the right audience.
ConvertKit Affiliate Program: Quick Overview
ConvertKit’s affiliate program pays you a recurring monthly commission for every paying customer you refer.
Here’s a quick breakdown:
- Commission Rate: 50% recurring commission for first 12 months and 10-20% recurring commission for the lifetime of the customer after the first 12 months
- Cookie Duration: 60 days
- Payout Method: Monthly via Partnerstack
- Payout Threshold: $5
- Platform: Partnerstack
- Marketing Materials: Yes, including banners, swipe copy, and email templates
- Free to Join: Yes
The best part? ConvertKit doesn’t require you to be a paying customer to become an affiliate. You just need to apply, get approved, and start promoting.
Why Promote ConvertKit in 2025?
There are a few key reasons why ConvertKit is still one of the top affiliate programs for creators and marketers:
50% Recurring Commissions for first 12 Months, Up to 20% Lifetime Recurring Commissions
You’re not just getting a one-time payment, you’re getting paid every single month for as long as your referral keeps their subscription active.
For example, if someone signs up for ConvertKit’s Creator Plan ($29/month):
- 50% of $29 = $14.50/month
- 10 referrals = $145/month
- 20 referrals = $290/month
That’s $3,480 for the first year and up to $1,392 for subsequent years for just 20 referrals. Convertkit users are also likely to use it long-term which means you can keep earning from each referral for years.
If they upgrade to the Creator Pro or have a large email list, your commissions go even higher.
60-Day Cookie Duration
ConvertKit gives you 60 days from when someone clicks your link to when they convert. This is longer than most platforms (which mostly offer just 30 days), giving your audience more time to explore before buying, and giving you a better chance at earning the commission.
Trusted Brand With High Retention
ConvertKit is a respected brand in the creator world. A lot of people who try it tend to stick with it for years, which means you earn long-term recurring income.
It is also known for its simple user interface, great customer support, and features like visual automations, product sales, and landing pages, making it easy for creators to use and love.
Marketing Tools Included
Once you join the program, ConvertKit provides banners, affiliate link generators, email swipe copy, video tutorials and a private partner portal.
You don’t need to be a marketing expert to get started, they’ve done most of the heavy lifting for you.
Who Should Promote ConvertKit?
ConvertKit is built specifically for creators, so it fits perfectly with content that serves people trying to grow an audience, monetize content, or run an online business.
Here’s who will benefit most from promoting it:
- Bloggers teaching email marketing or business
- YouTubers and streamers reviewing digital tools
- Course creators or coaches recommending tools to students
- Influencers sharing tools with beginner entrepreneurs
- Digital marketers and tech reviewers in the creator economy
If your audience wants to grow an email list, launch products, or build digital income , ConvertKit is a perfect tool to promote.
ConvertKit vs Other Affiliate Programs
Let’s compare ConvertKit’s affiliate program to a few other platforms in 2025:
ConvertKit may not offer the highest commission long term, but it is one of the most creator-friendly brands, and many users say it’s easier to use and easier to sell than more complex platforms.
And since email marketing is a necessary tool, it is not a hard sell, especially when combined with your content or tutorials.
Pros and Cons of the ConvertKit Affiliate Program
Pros
- 50% recurring commissions for first year, earn high passive income every month
- 60-day cookie window, longer than most affiliate programs
- Beginner-friendly platform, easy to promote to creators
- Solid product with great retention, people stick around
- Free to join, even on the free plan
- Marketing tools included, banners, emails, and more
Cons
- Not the highest paying in the long term compared to other platforms
- Mostly attracts beginners, may take time for referral revenue to scale up
- Requires effort to grow income, best suited for content that compounds over time (blogs, videos, email funnels).
How to Join the ConvertKit Affiliate Program
Here’s how to get started:
- Visit ConvertKit’s Affiliate Page: https://kit.com/affiliate
- Fill out a quick application
- Get approved (usually fast)
- Log into the affiliate portal and grab your referral link
- Start sharing it on your blog, YouTube, newsletter, or social channels
- Track your clicks, earnings, and referrals inside your dashboard
It is easy, fast, and requires no upfront investment.
Final Verdict: Is ConvertKit's Affiliate Program Worth Promoting in 2025?
Absolutely, if your audience includes content creators, coaches, or solopreneurs. ConvertKit is a well-loved tool in the online business space, and its affiliate program offers a nice combination of:
- Recurring income
- Strong brand recognition
- Helpful tools
- And a generous cookie window
It might not be the highest-paying program out there in the long term, but it is one of the most consistent and reliable, especially if you’re building evergreen content like blog posts or YouTube videos.
If you’re already recommending tools to your audience, ConvertKit is an easy win.
FAQs
Do I need to be a ConvertKit customer to promote it?
No. Anyone can apply and promote ConvertKit, even if you’re on the free plan.
How often do I get paid?
Payments are made monthly via Partnerstack using Stripe or Paypal, once you reach the $5 minimum threshold.
Can I promote ConvertKit alongside other email tools?
Yes, just be honest and disclose your affiliate relationships. Many content creators offer comparisons between tools like ConvertKit, MailerLite, and Systeme.io.
Does ConvertKit offer any affiliate bonuses?
Occasionally, yes! ConvertKit runs challenges, leaderboards, and contests to reward high-performing affiliates.
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