Make the course people want to buy

SchoolMaker makes your course easier to sell – by adding structure, support and community.
Join more than 1 600 experts training 450 000+ students and start publishing your course today
Cyril Muller

Online courses have changed

Simple video courses are not selling as well as they used to.

In 2025, buyers expect action steps, support and community.

But old-school course platforms make this hard and time consuming.

SchoolMaker makes it easy.
before

Member is overwhelmed

A bunch of videos, Facebook groups, communication tools...
with schoolmaker

Clear steps,
milestones, and goals

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

In terms of design, it's really pretty and appealing, and it's super easy for me to see who's asked me a question and answer it.

In the community, people very quickly realize “ I am not alone in my journey”.

I think that every time I asked for a feature, it ended up in the roadmap right afterwards and was implemented fairly quickly. And that's got tremendous value.

Arnaud B.
Primal Career
Course creator

The tool is really incredible, including the learner. Support is really helpful, doing everything they can to fix a problem, a great experience!

Learn to paint figurines
Disrupteur Immobilier

I've been using SchoolMaker since the very beginning, it allowed me to set up 4 courses, and I'm really satisfied with it. Thank you Stan, and the whole team for all this work

It's really simpler for me, for my personal organization, and I've gained a lot of peace of mind with SchoolMaker. New customers tell me it's really great!

Testimonials
I’m seeing a real increase in engagement.
For example, I had a live session on Saturday and there were a lot of questions, even though no one usually wants to talk.
Having a forum helps a lot. They feel like they are part of a group.
Cyril M.

6 ways SchoolMaker helps you make more sales:

1. Make more sales by showing on your sales page that your offer is 10x better than free content.

Your product is no longer just a bunch of videos – it’s a structured program with steps, coaching, and a community. Show this on your sales page with screenshots or a video walkthrough of your SchoolMaker school.

2 - Raise your prices by adding coaching – without hiring or spending all day on it.

Use Consultations to answer client questions just by speaking, in under 2 hours per week. Every response is saved and searchable for future clients.

Or use Coaching tools (with session counters and private notes per client) or Live tools (with built-in calendar and private replays) to deliver coaching at scale.

3. Increase your Average Order Value with bundles – without duplicating your content.

Our tests show that offering three tiered packages on your sales page can increase revenue by up to 67%. Create unlimited versions: with or without coaching, consultations, community, bonus modules, other courses – all without duplicating any content.

4. Reduce refunds with a “wow” experience from the first lessons.

First impressions matter. From the moment they log in, your client sees a structured program, an active community, and accessible support.

5. Collect more success stories – the most powerful tool to sell more courses.

More results = more testimonials = more sales. SchoolMaker helps you build a program that people actually finish – and automates testimonial requests at the right time.

6. Sell more to existing clients by helping them finish your course and get results.

Stop chasing new customers every month. It’s much easier to sell to someone who already bought, finished, and loved one of your products.

You’ve optimized your ads, pages, and emails… but you’re still losing sales at the final step of your funnel: inside your product.
Start your 14-day free trial
Join more than 1 600 experts training 450 000+ students and start publishing your course today
Cyril Muller

Build “step-by-step” courses that deliver real results

Add Steps to every lesson

Your members will always know exactly what to do, in what order, and when.

Use 10 different step types to build advanced programs

From simple checkboxes to full questionnaires, quizzes, advanced forms, or even steps that require posting in the community to be validated.

Lock progress until previous steps are completed

Force completion of earlier steps before unlocking the next lessons.

Start your 14-day free trial
Join more than 1 600 experts training 450 000+ students and start publishing your course today
Cyril Muller

Add a built-in community to your course

Your community built right into your course platform

No more sending clients to external platforms.

Permissions by product

Create a shared community for all customers, private spaces per product, or a mix of both.

Add a “share in the community” step

Ask members to introduce themselves or post project results in the community. The step only completes once they’ve posted in the right thread.

Start your 14-day free trial
Join more than 1 600 experts training 450 000+ students and start publishing your course today
Cyril Muller

Scale coaching and save time

Consultations: Answer all questions in under 2 hours per week

SchoolMaker collects questions and displays them in a streamlined interface. Just record your screen and answer out loud, one by one. No typing needed. SchoolMaker then sends your answer to each client, and puts them in your archive.

See a member’s progress in one place

Open any client’s profile to see their activity: every completed step, the links and documents they’ve sent you, and their forum contributions.

Sell coaching – individually, in bundles, or as course bonuses

You can sell coaching sessions individually or via subscription.

Includes:
• Track used and remaining sessions automatically
• Your clients can book sessions directly within the platform
• Host coaching recording and notes on SchoolMaker (only visible to the relevant client)

sell coaching sessions
Start your 14-day free trial
Join more than 1 600 experts training 450 000+ students and start publishing your course today
Cyril Muller

Maximize your Customer Lifetime Value with Offers

Create multiple bundles with different levels of access

You can configure offers that include (or don’t) any specific programs, communities, or coaching.

For example:
• A “Starter” version with only Module 1
• A “Complete” version with full course + bonuses + Q&A + community
• A “Premium” version with everything + coaching sessions

All without ever duplicating a single lesson.

Set access durations individually for each element in an offer

Example (all in one purchase):

• Lifetime course access
• 30 days of Q&A (renewable by subscription)
• 1 year of community access

Control access to individual lessons

Example:
• Add bonus modules to your premium tiers
• Create different welcome videos for different customer profiles
• Build a “lite” version that upsells to the full course

Integrated checkout system

You can sell your courses directly from SchoolMaker thanks to Stripe integration. Or use Paypal via our Zapier integration.

SchoolMaker Stripe integration
Start your 14-day free trial
Join more than 1 600 experts training 450 000+ students and start publishing your course today
Cyril Muller

And much more you won’t find anywhere else:

Motivate your clients with Milestones to unlock

Think of video game trophies… but for your course.

If your course helps people go freelance, your milestones could be: “Launch your site,” “Send your first 10 prospecting emails,” or “Get your first client.”

Bonus: You can trigger a testimonial request automatically when a milestone is completed.

Show your Live calendar (and replays)

Schedule live events (one-off or recurring), control who can join, and host the replays directly in your SchoolMaker school.

Automate your courses with Zapier or Make

SchoolMaker has the most advanced Zapier and Make integrations on the market.

Trigger automations when a step is completed, a gamification level is unlocked, or a member goes inactive.

Automatically collect testimonials

Your clients won’t think to leave you a testimonial. The challenge is asking at the right moment.

Ask too early, and they won’t have results yet. Ask too late, and the excitement will have faded.

SchoolMaker automatically requests a testimonial at the perfect time: right when your member achieves an exciting result.

You can even reward members who take the time to give feedback by automatically unlocking a bonus in their course area.

Start your 14-day free trial
Join more than 1 600 experts training 450 000+ students and start publishing your course today
Cyril Muller

Démo complète de SchoolMaker

Change lives with actual step by step programs

SchoolMaker allows you to set specific steps for your students to follow at the end of each lesson. And it remembers at which step they left off. You’ll never again get an email asking “What should I do next?”

Try for free →

Offer a seamless experience with a built-in community

Go beyond Facebook / Slack / Discord with your own community built straight into your course.
And with a smart notification system and email reminders, you can encourage insightful conversations (not just “likes” and shallow comments).

Try for free →

Share lives easily with your students

Your clients can see upcoming lives, get reminders and join the calls - all in one place.

Simply add a Zoom or Google Meets link to schedule an event easily.

Try for free →
Zoom Integration in SchoolMaker

Save hours each week with automated video Q&As

Simply the best way to answer everyone’s questions in less than 2 hours a week, even if you have thousands of members.

Try for free →

Show off you results thanks to automated testimonial collection

Trigger a testimonial request as soon as a member reaches a major milestone, like getting their first client.
SchoolMaker even coaches your students through the process so that they can give you the most specific, valuable, and persuasive testimonial.

Try for free →
SchoolMaker Testimonials

Easily take payments via Stripe or use integrations

You can use SchoolMaker to sell programs, coaching sessions, and memberships with our integrated checkout system.
Or you can add members from any checkout software via Zapier or Make. We also integrate natively with ThriveCart.

Try for free →

They grow their business with SchoolMaker

Clément Desplats

Voir sur YouTube

Logo Ethique et Authentique
Claire et Amandine

Ethique et Authentique - Instagram | Podcast

Julien Gueniat

Organisologie

Mahdi Kafi
Primal Career
Primal Career

I’m using SchoolMaker’s community as a selling point for my online courses. And it’s working !

I sent a survey to my students after switching to SchoolMaker. And 88.9% rated it as “very good”.

Your customer support is just incredible -> you should use that in your marketing campaigns !

What we really see is how it helps students move forward much faster, much further... We've had incredible rates of engagement and progress in the program.

I've just recommended SchoolMaker to 2 different clients because I think it really fits the course structure we've created together.

So far, support has been impeccable. Customer needs are taken into account to the point of perfection.Thank you!

Testimonials
The early feedback from my clients is very positive!
Thanks again for all you’re doing.
I was also able to increase my prices by 20%!
Nicolas L.

We’ll migrate your courses to SchoolMaker for free*

*If you subscribe to the Starter plan (or higher) on an annual subscription, we’ll handle the full migration of your course to SchoolMaker.
before

Member is overwhelmed

A bunch of videos, Facebook groups, communication tools...
with schoolmaker

Clear steps,
milestones, and goals

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Start today and build courses that sell

Start 14-day free trial

Any questions? Contact us

Contact the SchoolMaker team