As an online creator, choosing the right platform to host your digital products and engage your audience can make or break your business. Skool and Kajabi are two very popular products for selling courses online and I’ve used them extensively to come up with this comparison of both of them to help you decide which is best for your business.
Skool and Kajabi are built for very different audiences and choosing the wrong one can seriously affect your business negatively. So if you're stuck between Skool and Kajabi in 2025 and trying to figure out which one works best for you, you're in the right place.
Quick Comparison Table
Brief Overview
Skool
Skool is a platform that focuses on community driven learning. It is more or less the combination of a Facebook group and an online course platform. Everything is in one place; your community, course content, calendar, and discussions. It is super simple to use with a minimalistic design and its main focus is on student engagement using community focused education.
If your goal is to boost student engagement and success rates by getting them to interact with each other, Skool provides the best solution for that. Students can comment, ask questions, interact with your content and more. A top benefit of Skool is that since community is at the center of the learning experience, students tend to use the platform a lot more than other non-community focused learning platforms.
Kajabi
Kajabi is a popular all-in-one platform for course creators, coaches, and online business owners. Kajabi focuses less on community and more on business tools but a Kajabi subscription gives the user access to the website builder, blogs, email marketing, sales funnels, course hosting, podcasting and more. If you are looking for one platform that has many creator business tools, Kajabi is your best bet.
Courses
Skool
Skool is straightforward with their course product, you get unlimited courses per group and each course can have sections with video, text, and attachments. You can create drip content, lock lessons behind progress, and track completion. It is designed to be simple and effortless.
It provides a fast, distraction-free content delivery style and works well for cohort-based courses and challenges. Unfortunately, if you need more than 1 group, you’ll need to buy another subscription which sucks. The minimal design even though simple and clean might also be insufficient for users who prefer better designed course pages.
Kajabi
Kajabi’s course builder on the other hand is much more powerful than Skool’s own but lacks the community led learning that Skool provides. You can create multiple courses, organize them into products and bundles, add quizzes, assessments and downloadable resources and also use automation to unlock course content based on student actions. It takes longer to fully learn how to use the tool but once you get the hang of it, it can be a powerful tool for running complex memberships and evergreen funnels.
Community
Skool
Skool wins Kajabi when it comes to community-led learning. Skool's community feature forms the core of the whole Skool experience and feels like a mix of Facebook Groups and a private forum without the distractions.
Skool’s community product has features like daily leaderboards, gamification, notifications, threads and has a seamless integration with courses. Learner engagement is high since students can post and help each other better.
Kajabi
Kajabi also has community features but compared to Skool, it feels a bit like an afterthought. It works but is not as fun as Skool’s community..
Pricing
Skool Pricing
- Flat $99/month fee
- Includes unlimited courses, unlimited members, and all features.
- 2.9% transaction fee
Skool’s pricing is simple and works because users are not locked out of features based on their plan, however, it can be quite expensive for beginners.
Kajabi Pricing
- Starts at $89/month/billed monthly and $71/month/billed yearly for the Kickstarter Plan
- $149/month for Basic monthly, $119/month for yearly
- $199/month for Growth monthly, $159/month for yearly
- $399/month for Pro monthly, $319/month for yearly
All plans have zero transaction fees. Kajabi’s prices are more expensive but if you want to replace 3–4 different tools (email software, website, course host, etc.), Kajabi might offer better value for the price.
Marketing & Sales
Kajabi beats Skool hands down in terms of marketing and sales features. With Kajabi, you can create automated email sequences, trigger-based actions (for example “If someone finishes Lesson 4, tag them and send an upsell email”), welcome campaigns, abandoned cart reminders, A/B tests and more.
Skool doesn’t even try to compete on these features, it remains focused on community-led learning that drives better student results. If you want marketing features like email marketing and others, you will need to connect to an external tool like ActiveCampaign, ConvertKit, or Mailchimp using a tool like Zapier or Make.
Customer Support
Kajabi provides live chat and 24/7 support. There’s also an active Kajabi Hero Facebook group as well as a help center and plenty of learning resources
Skool does not have live chat, but the Skool Community forum works quite well. Users typically don’t need to wait more than a few hours for help.
Pros
Skool
- Super easy to set up and use
- High community engagement
- Gamification keeps students motivated
- Active and responsive user community
- Great mobile app
Kajabi
- Truly all-in-one (no need for extra tools)
- Advanced sales funnels and automation
- Unlimited hosting for video, audio, and PDFs
- Strong analytics and reporting tools
- Custom domains and branding
- Good for scaling your business
- Does not charge transaction fees
Cons
Skool
- Only allows one community and one course per workspace
- Very limited custom branding
- No email marketing or funnel tools built in
- Charges a transaction fee
Kajabi Cons
- Harder to learn
- Not beginner friendly
- Premium plans are quite expensive
- Not optimized for community
Reviews
Skool
Skool is praised for its simplicity, engagement levels, and good user experience. Many users talk about how their students log in more often compared to other course platforms. It is rated highly by coaches, masterminds, and cohort-based programs.
Kajabi
Kajabi users like the fact that they don’t need to pay for other software subscriptions. However, they also give feedback about how complex it is and the high price.
Which Platform Offers Better Value?
Skool provides great value for community-based programs, coaching groups and cohort trainings, It is cheaper, easier to use, and boosts student engagement. On the other hand, Kajabi is more valuable for digital entrepreneurs who want to run evergreen sales funnels, email sequences, and sell multiple products.
If your goal is simplicity, high user engagement and better student outcomes, go with Skool. If you want to sell better using marketing and sales tools like automation, custom branding, and more, Kajabi is a better option.
Which Platform Should You Choose?
Choose Skool if:
- You’re running a coaching program, mastermind, or live cohort
- You want high community engagement without distractions
- You need something super easy to set up
- You’re okay with using third-party checkout tools
- You care most about community and engagement
- You want a clean, distraction-free course platform
- You don’t need advanced funnels or email marketing
- You want predictable, flat pricing
Choose Kajabi if:
- You want an all-in-one solution (website, email, courses, funnels, etc.)
- You plan to sell multiple products
- You care about branding and customization
- You are experienced with marketing automation, funnels, and email marketing
- You're fine with taking time to learn how to use the platform
Overall, Skool is better at community engagement, ease of use and student accountability while Kajabi is better at sales and marketing automation, custom branding/design and expanding a growing digital business.
Final Verdict
If you are a community-first creator or run coaching programs, Skool is your best bet in 2025. But if you are building a full online business with automations, landing pages, and multiple products, Kajabi remains the most powerful all-in-one platform.
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