Kartra vs Kajabi (2025): Which Is the Best Choice?

Kartra and Kajabi are both all-in-one platforms for creator monetization, they allow creators to host courses, sell digital products, build landing pages, send automated emails, manage memberships and more. Even though they are very similar, they have some differences and in this article, we will be comparing both of them to help you make the best decision of which platform to choose for your business in 2025. 

Brief Overview

Kartra

Kartra is an all-in-one marketing platform that boasts of advanced marketing tools such as advanced funnels, complex email automation, and in-depth segmentation. It is very useful for digital business owners who want to run complex campaigns or manage multiple offers.

Kajabi 

Kajabi is one of the most popular all-in-one knowledge monetization tools and is used extensively by coaches, course creators, and other digital entrepreneurs who want a simple, user-friendly platform to sell their digital products. It is highly rated for its good customer experience.

Comparison Table

Feature Breakdown

1. Course Creation

Kajabi beats Kartra hands-down when it comes to course creation. It has a simple, user-friendly interface and offers several course features such as video, audio, quizzes, and downloadable resources and is designed with creators in mind. With Kajabi, you can organize your courses into modules and lessons and create engaging learning experiences with features like drip content, course progress tracking, and completion certificates.

Kartra also allows users to create and host courses, but the course feature is not as good as Kajabi’s own.

2. Sales Funnels

Kartra is better than Kajabi at building sales funnels. With Kartra, you can create advanced multi-step funnels with more control over user behavior, lead scoring, tagging, and automations. Kajabi also has sales funnels but they are limited to basic use cases. With Kajabi’s pre-built sales funnel templates, users can build high-converting sales funnels to drive more conversions and revenue.

3. Marketing Automation

Kartra has excellent email marketing features such as conditional automations, advanced behavior tracking, and visual flow builders. Kartra’s behavior based triggers allow users to automate communications based on the actions a user takes while its dynamic campaign sequence feature allows users to set up complex automations with offers, discounts and more based on user behavior. Kajabi’s automated workflows can be linked directly to sales funnels which drives better conversions.

Kajabi also has email sequences and broadcasts, but does not have advanced segmentation and triggers. Kajabi has a drag-and-drop email builder that allows users to set up automated email sequences for lead nurturing and audience engagement.

4. Landing Pages & Design

Kajabi offers beautiful templates and better design customization options than Kartra. With Kajabi, you don’t need to be a designer to make your pages look professional. While Kartra's drag-and-drop builder offers customizable templates, easy customization and is mobile responsive, they don’t look as modern as Kajabi’s and need heavy customization to get to the level of Kajabi designs.

5. Affiliate Management

Kartra has a built-in affiliate system that is available to users on all pricing plans, it allows users to set percentage commission, affiliate levels, payment rules, and manage affiliate assets. Kajabi only offers affiliate features on the Pro plan ($399/month at the time of writing), and it has fewer options than Kartra.

6. Support and Community

Kajabi has a very active and helpful community called Kajabi Heroes and excellent customer support staff that provide support via live chat and email 24/7 which makes Kajabi highly rated for customer support. Kartra has decent support, but the community is less engaged than Kajabi’s.

7. Pricing

Kajabi’s pricing starts at $89/month but that does not include advanced automations or affiliate features unless you go up to $199/month. Kartra starts at $119/month, and like Kajabi, advanced features will require you to upgrade to at least the $229/month plan. Both platforms have zero transaction fees but the usual payment processing fees apply.

8. AI Features

Kajabi has AI features such as Kajabi AI and Creator Studio that help users create and launch digital products faster and easier. Kajabi’s personal assistant called Ama helps users create content, conduct topic research, answer questions and more.

Kartra also has an AI assistant that can write blog articles, email copy, and landing page content.

9. Membership Sites

Kartra allows users to create and manage membership sites easily. Users can create different membership levels that have different permissions and access. It also provides features to make your membership site better such as drip content, course progress tracking, and member management tools. Kartra's marketing automation features can also be plugged in to your membership site for streamlined communications.

Kajabi also provides a membership website builder and membership management tools to create memberships with different access levels but it pales in comparison with Kartra’s membership site features.

Which one should you choose?

Choose Kajabi if:

• You are a coach, course creator, or educator.
• You value simplicity, beautiful design and good user experience
• You want to launch fast without the need to spend time learning how to use the tool
• You don’t need advanced marketing automation or complex sales funnels.

Choose Kartra if:

• You are a marketer, agency, or tech-savvy digital entrepreneur.
• You use multi-step funnels and need smart automations.
• You want to have affiliate marketing campaigns or run multiple offers.
• You don’t mind investing time to learn how to use the tool

Conclusion

Kajabi is an easy to use online business tool with all the tools an average digital entrepreneur needs while Kartra is a more advanced, more powerful tool for more users who are digital marketing and sales driven with a bit of a learning curve.

If you are a creator who just wants to teach, sell, and earn, Kajabi is the best choice but if you are a marketer who can handle funnels, and automation, Kartra is your best bet.