Kajabi and Stan Store are two big names in the creator monetization industry. Both platforms promise to help you grow your business as a creator or online entrepreneur, but they take very different approaches.
In this comprehensive comparison, we’ll break down the features, pricing, strengths, weaknesses, and ideal use cases for Kajabi and Stan Store. By the end, you’ll know exactly which one fits your goals best.
Let’s dive in.
Quick Comparison Table
Kajabi Overview
Kajabi is built for creators who want everything in one place, online courses, coaching, email marketing, sales funnels, a website, and even podcasting. It is a powerful all-in-one tool that can easily replace 4–5 separate apps.
Whether you're launching a new course or running a full digital product empire, Kajabi gives you deep control over your marketing, branding, and user experience. It is especially useful if you are scaling your business and want advanced tools like automation, analytics, and upsells.
Some standout features:
- Drag-and-drop website and course builder
- Visual sales funnel creator
- Automated email marketing & CRM
- Memberships and community features
- Built-in podcast hosting
- AI-powered Creator Studio
Stan Store Overview
Stan Store is designed for simplicity. If you're a content creator, influencer, or coach who mainly operates on social media (especially Instagram or TikTok), Stan gives you a clean, mobile-first storefront to sell from your bio link.
You can sell digital downloads, courses, coaching sessions, and even subscriptions, all without needing a full website or marketing funnel. It is perfect for beginners or those who don’t want to deal with complex tech.
Notable features include:
- One-page storefront (link-in-bio style)
- Calendly integration for coaching
- Stripe for payments
- File delivery for digital products
- Simple course hosting
- Basic email marketing (on the Creator Pro plan only)
Course Creation: Who Does It Better?
Kajabi gives you a complete course builder with support for videos, quizzes, assessments, and certificates. You can build multi-module courses, drip content, track student progress, and even host webinars.
Stan Store allows you to sell courses too, but it is much more basic. You can upload files (like PDFs, videos, or links) to the course builder and your customers get access to your course videos online and can download files that you add as supporting material in the course. It works but it is basic and does not provide the full LMS-style student experience.
Winner: Kajabi
Kajabi wins here, hands down. It is built for educators, whereas Stan is more for creators offering quick digital downloads.
Sales & Marketing Tools
This is where Kajabi really shines. It gives you:
- Custom email sequences
- Advanced automations
- One-click upsells & order bumps
- Affiliate program setup
- Funnel and landing page builder
Stan Store keeps it simple. You can create offers, do basic email marketing and add order bumps but there are no advanced features like sales funnels or A/B testing.
Winner: Kajabi
If you want to grow your revenue and run campaigns, Kajabi has everything built-in. Stan is ideal only for very simple, low-maintenance sales.
Pricing: Which One Is More Affordable?
Here is a breakdown of both platforms’ pricing (monthly plans):
Kajabi:
- Kickstarter: $89/month
- Basic: $149/month
- Growth: $199/month
- Pro: $399/month
Stan Store:
- Starter: $29/month
- Creator: $99/month
Both Kajabi and Stan Store have zero transaction fees on all pricing plans.
Winner: Stan Store
Stan is clearly the more affordable option, especially for beginners. However, in terms of value for money, Kajabi’s price might be worth it because it eliminates the need for 2-3 extra software subscriptions.
Hidden Costs to Watch For
Kajabi Hidden Costs:
- Branded mobile app
- Premium templates or widgets
- Advanced features locked behind expensive plans
Stan Store Hidden Costs:
- Basic marketing and sales tools may cause you to pay for other tools
Website & Design
Kajabi allows you build full websites with professional templates, blog pages, SEO tools, and even custom code. It looks and feels like a full website builder and provides advanced customization options which is necessary for users who want their own branded experience.
Stan Store gives you one storefront page and that’s it. You can add buttons, links, and product blocks, but there is no multi-page experience or customization beyond basics.
Winner: Kajabi
Kajabi is the better option if you need branding and advanced website customization.
Community & Engagement Features
Kajabi offers built-in community spaces where your audience can interact, share content, and attend livestream events. You can also run challenges, host webinars, and keep members engaged inside one platform.
Stan Store also offers community features that lets creators build a private, interactive space for their audience. Users can communicate with each other, share content and drive course engagement and better learning outcomes. The community feature is included in all Stan Store plans,
Winner: Tie
Both platforms offer a decent community experience.
Mobile Experience
Kajabi has a mobile app for users and creators. You can even get your own branded app (at extra cost), which is a major plus if you want a polished mobile experience.
Stan Store also has an app for creators and students which provides a good mobile experience.
Winner: TieMobile is critical in 2025, and both of them offer a solid mobile experience.
Ease of Use
Stan Store is easier to get started with. You can set up your store, add a product, and start selling in minutes. No tech experience needed.
Kajabi, because of its many features, takes more time to learn. However, it offers excellent tutorials, onboarding, and support through its Kajabi University.
Winner: Stan Store
If simplicity is your top priority, Stan wins. But Kajabi offers more once you are ready to scale.
Customer Support
Kajabi provides email support on all plans and live chat on higher plans. It also provides access to training webinars, and a rich knowledge base.
Stan Store offers only email support and a basic help center.
Winner: Kajabi
Kajabi provides faster, more active support that makes a big difference when your business has issues.
Pros & Cons
Kajabi Pros
- All-in-one platform
- Advanced automation & sales tools
- No transaction fees
- Excellent support & training
- Great for scaling your brand
Kajabi Cons
- Expensive for beginners
- More complex to learn
- Some features are only on higher plans
Stan Store Pros
- Super easy to use
- Affordable entry price
- Perfect for social media sellers
- Fast setup for digital products & coaching
- No transaction fees
Stan Store Cons
- Limited features
- No funnels or CRM
- Not ideal for serious course creators
Which Platform Is Best for You?
Choose Kajabi if:
- You want an all-in-one business solution
- You sell courses or run a full online school
- You need marketing automation, email, funnels
- You’re scaling a creator business and want advanced tools
Choose Stan Store if:
- You’re just starting out as a coach or digital seller
- You mainly sell via Instagram, TikTok, or YouTube
- You want the easiest, fastest way to start selling
- You don’t need complex marketing or a full website
Final Thoughts
Both Kajabi and Stan Store are excellent tools but for very different types of creators.
Kajabi is a powerful platform for those who want to build, grow, and scale a full online business. It is best for people who are serious about long-term growth and want to invest in advanced tools.
Stan Store is better for casual creators or those just starting out who want a simple storefront to monetize quickly through social media.
Ultimately, try both with a free trial, explore what each one offers, and see which one fits your business needs, budget, and goals.
FAQs
Is Stan Store easier to use than Kajabi?
Yes, Stan is more beginner-friendly and simpler to set up.
Does Kajabi support coaching?
Yes, it has full scheduling, client management, and coaching tools.
Does Stan Store offer marketing tools?
It has basic email marketing on the Pro plan but you will most likely need third-party email tools or sales funnels.
Can I build a website with Stan Store?
Not really. It's a one-page storefront, not a full website builder.
Do they both offer a free trial?
Yes! Both platforms offer a 14-day free trial.
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