The Basics of Delegation in an online courses business
Why Delegation is Crucial for Your Growth
When starting an online courses business, it's natural to do everything yourself. However, to truly develop your business and avoid burnout, delegation quickly becomes essential. It allows you to focus on your genius zones and significantly increase your impact and revenue.
When to Start Delegating
Timing is crucial. A simple rule: start considering delegation as soon as you reach a regular monthly revenue of €500. At this stage, you can begin reinvesting in your growth by delegating certain time-consuming tasks.
Key Factors for Selecting Your first Delegation Tasks
To identify priority tasks for delegation, consider:
- The time the task takes
- Your level of expertise in this task
- The ease of finding someone competent
- The potential return on investment
The 7 Key Roles to Delegate in Order
1. Video Editing: Essential First Step
Video editing is generally the first task to delegate, starting from €500 monthly revenue. The reasons are multiple:
- It's very time-consuming
- It limits content creation
- Expected results are clear
- It's relatively easy to find a good editor
- Time savings are immediate and measurable
2. Operational Assistant: Your Right Hand
From €2,000 monthly revenue, hire an operational assistant to:
- Handle daily administrative tasks
- Upload content
- Manage your schedule
- Coordinate different projects
- Capture unexpected tasks
The operational assistant can grow into a key integrator or trusted right-hand person, bringing ever-increasing value to your business as they take on more responsibilities.
3. Customer Service: Free Up Your Time
With around €5,000 monthly revenue, customer support becomes a delegation priority. This person will manage:
- Pre-sale question responses
- Technical support
- Refund requests
- General customer follow-up
4. Media Buying: Optimize Your Advertising
From €10,000 monthly revenue, if advertising is an important channel for you, consider delegating:
- Advertising campaign management
- Performance optimization
- Metrics tracking
- Budget adjustment
5. Courses Creation: Multiply Your Offer
With around €30,000 monthly revenue, consider partially delegating courses creation:
- Bring in external experts
- Create complementary courses
- Develop new offers
- Diversify your catalog
With SchoolMaker, you can create several offers that include access to:
- Courses
- Community
- Coaching
- Lives
- Videos Q&A.
Each part of your offer can follow custom rules (lifetime, limited, subscription based).
6. Copywriting: Professionalize Your Communication
Copywriting delegation depends on your interest in this skill:
- If you don't like it: delegate from €3,000/month
- If it's your passion: wait until €30,000/month
- Start with occasional projects
- Aim for conversion rate improvement
7. Content Creation: Final Step
From €40,000 monthly, you can start delegating content creation:
- Start with research
- Delegate structuring
- Keep editorial control
- Maintain your unique voice
The Special Case of the General Manager
When and Why to Hire a GM
Beyond €50,000 monthly revenue, a General Manager can:
- Manage the operational team
- Supervise projects
- Make daily decisions
- Free up your time for vision
Benefits of Delegated Management
A good GM brings:
- Complementary skills
- Structured vision
- Operational stability
- Increased execution capacity
Conclusion and Next Steps
Delegation is an art that is learned gradually. Start with the most time-consuming and least strategic tasks, then evolve toward more important responsibilities as your business grows. The goal is to free yourself to focus on what you do best: creating value for your customers.
FAQ
Q: When is it ideal to start delegating in my training business?
A: The ideal time is generally when you reach about €500 in monthly revenue. Start with video editing, which offers the best initial return on investment.
Q: How to ensure the quality of delegated work?
A: Establish clear processes, create reference documents, set precise quality criteria, and schedule regular checkpoints. Start by delegating easily measurable tasks like video editing before moving to more complex tasks.
Q: What budget should I plan for my first delegations?
A: Plan to initially invest 20-30% of your revenue in delegation. For video editing, expect about €100-200 per video depending on complexity. For an operational assistant, perhaps start part-time with a budget of €500-1000 monthly.
Q: How to find the right people to delegate to?
A: Start with your existing community: your students and followers are often the best candidates as they already know your work. Also, use specialized platforms like Upwork or Malt for specific technical skills. Always test on a small project before a long-term commitment.
Q: How to effectively train people I delegate to?
A: Document your processes in writing and video, create clear procedures and plan a training period with regular feedback. Start by giving them simple tasks before gradually increasing complexity. Use project management tools to track their progress.
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