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Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Hi I'm Alex, and in this breakdown, I'll analyze the sales page of Ali Abdaal's online course, section by section.

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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✨ Who is Ali Abdaal?

Ali Abdaal is an entrepreneur, content creator, and former doctor. He is well-known for his book reviews and YouTube videos on topics like finance, habit-building, business, productivity, relationships and success.

He also created the Part-Time YouTuber Academy, an online course that teaches YouTube channel growth.

Hi I'm Alex, and in this breakdown, I'll analyze the sales page of Ali Abdaal's online course, section by section.

✨ Who is Ali Abdaal?

Ali Abdaal is an entrepreneur, content creator, and former doctor. He is well-known for his book reviews and YouTube videos on topics like finance, habit-building, business, productivity, relationships and success.

He also created the Part-Time YouTuber Academy, an online course that teaches YouTube channel growth.

Let's get started!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Let's get started!

The Hero section is clean and straight forward. That's a great first impression!

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Sales Page Breakdown #001

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The Hero section is clean and straight forward. That's a great first impression!

I started reading, and I have a small YouTube channel, so this course could be for me!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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I started reading, and I have a small YouTube channel, so this course could be for me!

Great unique selling proposition by the way.

Ali Abdaal

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Sales Page Breakdown #001

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πŸ”Ž Why is this USP great?

β†’ It focuses on the main outcome: "Grow your YouTube channel into a sustainable, income-generating machine". It gives an even more tangible by being specific with β€œfrom 0 to 100,00+ subscribers”.

‍→ It's unique and memorable: The "part-time" aspect is reassuring and memorable.

‍→ It addresses the main fear of the reader: "What if I fail?" which the part-time aspect solves because with this course, people don’t have to give up everything to grow their channel.

Great unique selling proposition by the way.

πŸ”Ž Why is this USP great?

β†’ It focuses on the main outcome: "Grow your YouTube channel into a sustainable, income-generating machine". It gives an even more tangible by being specific with β€œfrom 0 to 100,00+ subscribers”.

‍→ It's unique and memorable: The "part-time" aspect is reassuring and memorable.

‍→ It addresses the main fear of the reader: "What if I fail?" which the part-time aspect solves because with this course, people don’t have to give up everything to grow their channel.

Before scrolling or clicking on anything, I wanted to check Ali's video sales letter (VSL).

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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You can check it out here.πŸ‘‡

Before scrolling or clicking on anything, I wanted to check Ali's video sales letter (VSL).

You can check it out here.πŸ‘‡

Here are my thoughts about it!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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πŸ”Ž What's Great about Ali's VSL:

  • Ali keeps it real throughout the video and is not pushy.
  • He clearly defines who the course is for and who it isn't for.
  • Instead of just talking about the content of his course, he talked about the benefits and the results students would get for each one of the 6 weeks of the course, which makes it easier to project yourself as a student of PTYA.
  • His team made a great use of music, which is rarely used in VSLs, using the Harry Potter theme not only was a cool nod to his community, but also created an inspiring aura around the PTYA course.

Here are my thoughts about it!

πŸ”Ž What's Great about Ali's VSL:

  • Ali keeps it real throughout the video and is not pushy.
  • He clearly defines who the course is for and who it isn't for.
  • Instead of just talking about the content of his course, he talked about the benefits and the results students would get for each one of the 6 weeks of the course, which makes it easier to project yourself as a student of PTYA.
  • His team made a great use of music, which is rarely used in VSLs, using the Harry Potter theme not only was a cool nod to his community, but also created an inspiring aura around the PTYA course.

VSLs are always a great element to add to your course sales pages!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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πŸ’‘ Why create a video sales letter?Β (VSL)

VSLs use the same principles that a written sales page does to persuade its audience, but in video form.

It can take a bit of time to make, but it's worth the effort because it can help you:

  • Build more trust with your prospect
  • Make it easier for them to consume your sales pitch
  • Give your future students an idea of what your course will look and feel like

VSLs are always a great element to add to your course sales pages!

πŸ’‘ Why create a video sales letter?Β (VSL)

VSLs use the same principles that a written sales page does to persuade its audience, but in video form.

It can take a bit of time to make, but it's worth the effort because it can help you:

  • Build more trust with your prospect
  • Make it easier for them to consume your sales pitch
  • Give your future students an idea of what your course will look and feel like

I see here that the course's doors are closed at the moment. So I guess I'll join the waiting list.

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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I see here that the course's doors are closed at the moment. So I guess I'll join the waiting list.

If your course isn't available all the time, it's a good practice to have a waiting list for it!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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If your course isn't available all the time, it's a good practice to have a waiting list for it!

In the next section, Ali tells us his story and how he grew on YouTube.

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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In the next section, Ali tells us his story and how he grew on YouTube.

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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πŸ’‘ Storytelling Tip

To make your product benefits even stronger, you can tell your own success story or that of a student. If you’re not comfortable doing that, you can also start this section with "Imagine if...", and make your students visualize how their life could be different if they completed your course.

πŸ’‘ Storytelling Tip

To make your product benefits even stronger, you can tell your own success story or that of a student. If you’re not comfortable doing that, you can also start this section with "Imagine if...", and make your students visualize how their life could be different if they completed your course.

It's always a good idea to have visuals to illustrate a success story!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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It's always a good idea to have visuals to illustrate a success story!

Next section!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Next section!

Oh no... Ali is going to tell us about the "secret" to being successful on YouTube. This is so overused in the "make money" space...

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Oh no... Ali is going to tell us about the "secret" to being successful on YouTube. This is so overused in the "make money" space...

Hmmm, intriguing... This paragraph helps make the "secret" more desirable and builds suspense, but I'm still tired of seing "secrets" in every course sales page.

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Hmmm, intriguing... This paragraph helps make the "secret" more desirable and builds suspense, but I'm still tired of seing "secrets" in every course sales page.

Oh ok my bad!

Yesss, my faith in humanity is restored! All course creators are not hiding "secrets" behind paywalls!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Oh ok my bad!

Yesss, my faith in humanity is restored! All course creators are not hiding "secrets" behind paywalls!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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πŸ’‘ On withholding information

When writing a sales page, our first instinct is usually to withhold information from our readers and tell them that these are "secrets" that they will get in our course. This can work but can also backfire and come off as dishonest.

The better and more honest solution is to acknowledge that there are no secrets, and that the solutions are already available for free online, BUT that your product is much more than a bunch of content, and deliver more things like better curation, a supporting community, and even direct Q&A sessions with you or your team in your course.

πŸ’‘ On withholding information

When writing a sales page, our first instinct is usually to withhold information from our readers and tell them that these are "secrets" that they will get in our course. This can work but can also backfire and come off as dishonest.

The better and more honest solution is to acknowledge that there are no secrets, and that the solutions are already available for free online, BUT that your product is much more than a bunch of content, and deliver more things like better curation, a supporting community, and even direct Q&A sessions with you or your team in your course.

Giving the "secret" straight away builds a lot of trust, and as a reader I don't feel like my time is being wasted. Great job!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Giving the "secret" straight away builds a lot of trust, and as a reader I don't feel like my time is being wasted. Great job!

But even if I know what I need to do to become a successful YouTuber, doing it can seem daunting...

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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But even if I know what I need to do to become a successful YouTuber, doing it can seem daunting...

(which is a perfect transition to adressing the problems and pains of your readers by the way)

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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(which is a perfect transition to adressing the problems and pains of your readers by the way)

In the first half of this section, Ali emphasizes all the problems and pains YouTubers have to go through when growing their channel.

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Sales Page Breakdown #001

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In the first half of this section, Ali emphasizes all the problems and pains YouTubers have to go through when growing their channel.

Oh wait, this looks familiar!

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Sales Page Breakdown #001

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Oh wait, this looks familiar!

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Sales Page Breakdown #001

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πŸ’‘ The PAS framework

Here, Ali is using the PAS framework (Problem, Agitate, Solve), which is a classic and effective way to sell a course.

And it's one of the simplest frameworks to implement in your sales pages, here's how to write it:

  • Problem: Identify your reader’s pain point
  • Agitate: Stir it up so it hurts to the point of discomfort
  • Solve: Deliver a solution on a silver plate

πŸ’‘ The PAS framework

Here, Ali is using the PAS framework (Problem, Agitate, Solve), which is a classic and effective way to sell a course.

And it's one of the simplest frameworks to implement in your sales pages, here's how to write it:

  • Problem: Identify your reader’s pain point
  • Agitate: Stir it up so it hurts to the point of discomfort
  • Solve: Deliver a solution on a silver plate

To transition to the "Solve" part of the PAS framework, he added some Hope with this quick line!

Ali Abdaal

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Sales Page Breakdown #001

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To transition to the "Solve" part of the PAS framework, he added some Hope with this quick line!

As expected, we're transitionning to the solution!

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Sales Page Breakdown #001

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πŸ’‘ Tip on copywriting frameworks

You don't have to follow to a T the frameworks that you see online, but using these structures as a base and building upon them with your own style can make your sales page more convincing and help you get more sales.

As expected, we're transitionning to the solution!

πŸ’‘ Tip on copywriting frameworks

You don't have to follow to a T the frameworks that you see online, but using these structures as a base and building upon them with your own style can make your sales page more convincing and help you get more sales.

Let's also appreciate the fact that he starts off with the benefits of the course rather than its content (features).

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Sales Page Breakdown #001

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Let's also appreciate the fact that he starts off with the benefits of the course rather than its content (features).

The solution is of course enrolling in The Part-Time YouTuber Academy.

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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The solution is of course enrolling in The Part-Time YouTuber Academy.

And as you can see, it's only now that Ali starts writing about the features and details of the course.

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Part-Time YouTuber Academy

Sales Page Breakdown #001

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And as you can see, it's only now that Ali starts writing about the features and details of the course.

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πŸ’‘ Features vs. Benefits

When writing your sales page, focus on the benefits first rather than on the features of your course.

For example, in the SEO for Solopreneurs course, Nat Eliason wrote β€œThe minimum maintenance, maximum results guide to putting your traffic & sales on autopilot.” at the top of the page, which is full of benefits.

This sentence would have been way less impactful if it were β€œ32 videos to help you learn SEO for your business.”

πŸ’‘ Features vs. Benefits

When writing your sales page, focus on the benefits first rather than on the features of your course.

For example, in the SEO for Solopreneurs course, Nat Eliason wrote β€œThe minimum maintenance, maximum results guide to putting your traffic & sales on autopilot.” at the top of the page, which is full of benefits.

This sentence would have been way less impactful if it were β€œ32 videos to help you learn SEO for your business.”

After presenting the product, we see the first testimonials. They help build trust with readers!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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After presenting the product, we see the first testimonials. They help build trust with readers!

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Sales Page Breakdown #001

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πŸ”Ž Let's look at PTYA's testimonials:

  • They all seem genuine, and I can verify easily that the people who made them have indeed results with their YouTube channel πŸ‘
  • I also see that these testimonials answer questions and objections of potential customers, which is a good practice!
  • There are also video testimonials. One from an established YouTuber like Charlie Houpert, and another from a student of PTYA who got results, which raises the trust level even more!

πŸ”Ž Let's look at PTYA's testimonials:

  • They all seem genuine, and I can verify easily that the people who made them have indeed results with their YouTube channel πŸ‘
  • I also see that these testimonials answer questions and objections of potential customers, which is a good practice!
  • There are also video testimonials. One from an established YouTuber like Charlie Houpert, and another from a student of PTYA who got results, which raises the trust level even more!

And of course, a CTA after all of that trust building.

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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And of course, a CTA after all of that trust building.

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Sales Page Breakdown #001

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The main sales pitch is now over, but some people might still not have decided if the course is for them yet, so the goal of the next sections is to answer objections, and help readers decide if they should join the program.

The main sales pitch is now over, but some people might still not have decided if the course is for them yet, so the goal of the next sections is to answer objections, and help readers decide if they should join the program.

Next up, we have an easy to read section that shows us the transformation that the course will help us achieve.

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Sales Page Breakdown #001

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Next up, we have an easy to read section that shows us the transformation that the course will help us achieve.

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Sales Page Breakdown #001

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Here, each element is a spin on one of three benefits:

  1. You’ll take action and (finally) get started
  2. You’ll feel more confident in your skills as a YouTuber
  3. You’ll never feel overwhelmed again thanks to a repeatable system

Here, each element is a spin on one of three benefits:

  1. You’ll take action and (finally) get started
  2. You’ll feel more confident in your skills as a YouTuber
  3. You’ll never feel overwhelmed again thanks to a repeatable system

Showing the transformation of your client rather than your product can help you make more sales!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Source of the image: UserOnboard, who partly inspired this format of content :)

Showing the transformation of your client rather than your product can help you make more sales!

Source of the image: UserOnboard, who partly inspired this format of content :)

I would have added one more thing though at the end of this section.

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Part-Time YouTuber Academy

Sales Page Breakdown #001

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I would have added one more thing though at the end of this section.

I think that adding a section about the cost of inaction right after helping them visualize their potential transformation would help increase conversions!

Ali Abdaal

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Sales Page Breakdown #001

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πŸ’‘ The cost of inaction

‍What will happen to your customer's life if they do NOT buy your product? How will his problem get worse over time?

Here are some copy examples:

  • "You have two choices...", and then present the outcome of taking your course and applying it, and compare it to the outcome of doing nothing.
  • You can ask them "If you do nothing, where will you be in a year?" and then give examples of where they would be.

I think that adding a section about the cost of inaction right after helping them visualize their potential transformation would help increase conversions!

πŸ’‘ The cost of inaction

‍What will happen to your customer's life if they do NOT buy your product? How will his problem get worse over time?

Here are some copy examples:

  • "You have two choices...", and then present the outcome of taking your course and applying it, and compare it to the outcome of doing nothing.
  • You can ask them "If you do nothing, where will you be in a year?" and then give examples of where they would be.

We then can see a feature and a testimonial section, like earlier to give a new opportunity to click the CTA.

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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We then can see a feature and a testimonial section, like earlier to give a new opportunity to click the CTA.

The next 2 sections's goal is to qualify the prospect. (I would have put these two earlier in the page)

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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πŸ’‘ Qualification

This is a simple part to write, simply ask yourself these 2 questions:

  • Who is this product for?
  • Who is it not for?

Adding this to your sales pages is important because it helps people who visit your page to know if your course is made specifically for them or not.

The next 2 sections's goal is to qualify the prospect. (I would have put these two earlier in the page)

πŸ’‘ Qualification

This is a simple part to write, simply ask yourself these 2 questions:

  • Who is this product for?
  • Who is it not for?

Adding this to your sales pages is important because it helps people who visit your page to know if your course is made specifically for them or not.

I really like how each persona that the course targets is in a different tab here!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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How to create an online course book cover
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I really like how each persona that the course targets is in a different tab here!

We then get the pattern we are used to a third time with the course curriculum (features), and testimonials.

Ali Abdaal

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Sales Page Breakdown #001

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How to create an online course book cover
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We then get the pattern we are used to a third time with the course curriculum (features), and testimonials.

Same pattern again, but something is different this time...

Ali Abdaal

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Sales Page Breakdown #001

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Same pattern again, but something is different this time...

This time, the testimonial is focusing on handling the objection that "the course is too expensive"

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This time, the testimonial is focusing on handling the objection that "the course is too expensive"

And I totally get why, the PTYA course isn't cheap!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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How to create an online course book cover
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And I totally get why, the PTYA course isn't cheap!

In the pricing section, Ali is selling 3 product bundles, and he uses the anchoring technique.

Ali Abdaal

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Sales Page Breakdown #001

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In the pricing section, Ali is selling 3 product bundles, and he uses the anchoring technique.

Here's a mini guide on how to implement anchoring in your own products!

Ali Abdaal

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To do price anchoring for a course, we recommend creating 3 product bundles.

Step 1: Start by choosing the middle price: if you've got it right, this is the one that most people will choose, and that will generate the most sales.

Here's a mini guide on how to implement anchoring in your own products!

To do price anchoring for a course, we recommend creating 3 product bundles.

Step 1: Start by choosing the middle price: if you've got it right, this is the one that most people will choose, and that will generate the most sales.

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Step 2: Now add a slightly lower price (in the range of -20 to 35%), for a clearly inferior version of your product.

By comparison, the middle price appears much more appealing (as it is only slightly more expensive for much more value)

Step 2: Now add a slightly lower price (in the range of -20 to 35%), for a clearly inferior version of your product.

By comparison, the middle price appears much more appealing (as it is only slightly more expensive for much more value)

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Step 3: Finally, add a premium price point, which can range from 2 to 3 times the middle rate.

This third option does the following:

  • It creates an "anchoring" effect, which makes your middle option look cheap.
  • The customers who need it the most and have a budget will choose it, which will greatly increase your average order value.

Step 3: Finally, add a premium price point, which can range from 2 to 3 times the middle rate.

This third option does the following:

  • It creates an "anchoring" effect, which makes your middle option look cheap.
  • The customers who need it the most and have a budget will choose it, which will greatly increase your average order value.

Next up, we have a quick guarantee which offers a 60-day money-back guarantee only if the student completes the assignments. It works here because the course is expensive.

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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Next up, we have a quick guarantee which offers a 60-day money-back guarantee only if the student completes the assignments. It works here because the course is expensive.

Then, we arrive to the FAQ section.

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Sales Page Breakdown #001

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πŸ’‘ Quick tip

FAQ sections are not only for answering questions, you can also use them to make more sales by answering the last objections of your reader to help them make a purchase decision.

Then, we arrive to the FAQ section.

πŸ’‘ Quick tip

FAQ sections are not only for answering questions, you can also use them to make more sales by answering the last objections of your reader to help them make a purchase decision.

And after that we have a Scholarship section. This is pretty rare!

I wish more courses had this!

Ali Abdaal

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Sales Page Breakdown #001

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And after that we have a Scholarship section. This is pretty rare!

I wish more courses had this!

And finally, for one last time, we get the testimonial and CTA combo, which lets us make our purchasing decision!

Ali Abdaal

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Sales Page Breakdown #001

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How to create an online course book cover
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And finally, for one last time, we get the testimonial and CTA combo, which lets us make our purchasing decision!

I give this sales page a 9.5 / 10 ✨

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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How to create an online course book cover
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Overall, this page is almost perfect. It's not surprising as Ali and his team are refining it every time they do a PTYA product launch.

It could be a bit improved by adding a cost of inaction paragraph or section, but apart from that, it's a very solid sales page!

I give this sales page a 9.5 / 10 ✨

Overall, this page is almost perfect. It's not surprising as Ali and his team are refining it every time they do a PTYA product launch.

It could be a bit improved by adding a cost of inaction paragraph or section, but apart from that, it's a very solid sales page!

Ali Abdaal

Part-Time YouTuber Academy

Sales Page Breakdown #001

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How to create an online course book cover
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